Jewelry Industry Blog

The writer of the following article recalls once seeing a picture of the product of melted, inexpensive Jewish jewelry. That picture was in a Bible, a Bible that the writer had when she was a child. The writer listened to oral accounts of the story that went with that picture.

The writer, a U.S. citizen, has recently learned that similar accounts, not all of which mentioned inexpensive Jewish jewelry, were presented to young children in Iran. Of course, that was more than 35 years ago, and the teachers of similar children’s classes are viewed as “criminals” by the present-day Iranian government.

Three thousand years ago a man named Aaron called on a large group of nomadic Hebrews to provide him with both valuable and inexpensive Jewish jewelry. Aaron had taken-on the role of temporary group leader, substituting for the absent leader—Moses. Moses had gone up onto a holy mountain.

Moses was a great leader, and his forty day absence caused those wandering Hebrews to become restless. Aaron sought to placate them, and he had to use the resources that he had available. Those resources included the valuable and the inexpensive Jewish jewelry.

Aaron commanded his aids to walk through the restless group, and to collect the bulk of their valuable and inexpensive Jewish jewelry. Aaron then had the gold in that jewelry melted down. The molten gold was used to create an idol. Aaron next invited the restless group to gather round and worship that idol.

Aaron managed to placate the restless Hebrews, but his act, once discovered, angered the leader whose shoes Aaron had been asked to fill. Moses came down from his holy mountain while the people he had sought to steer towards God were dancing around a golden idol. At that time, Moses carried with him the Ten Commandments, one of which forbids believers in God from worshipping idols.

According to Biblical accounts of the event, an angry Moses threw the Commandments on the ground. He then gave the Hebrews a stern talking-to, making clear to them the degree to which they had offended their God. A much quieter group of Hebrews then awaited Moses, as he returned to the mountain, and got a new stone with the engraved Commandments.

Perhaps if the same story were to be part of a modern-day television commercial, the returning Moses might express anger of a different sort. Perhaps a commercialized version of this Biblical story would focus more on the use of inexpensive Jewish jewelry in the idol around which the Hebrew people were said to dance.

Today, when possession of the best and most expensive items seems to be the goal of many, a TV commercial might aim to encourage the purchase of more expensive jewelry. If a commercial could suggest the Moses was angered by the use of cheap jewelry in an idol, then jewelers might profit from the response of those who saw that commercial.

Right now a fair number of people continue to be familiar with the Biblical story. They would not respond well to a fictionalized version. Still, the time may well come when very few know this Biblical story about Aaron and Moses. When that time comes, then the creators of TV commercials might give more serious thought to using a fictionalized version of a story once heard by all Sunday school students.

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